Overview
IFTTT, short for "If This Then That", is one of the earliest consumer automation services. Users create applets that run an action when a trigger occurs, such as saving new photos to cloud storage or turning on lights at sunset.
It is aimed at individuals and smart home users more than business teams. Its strength is broad support for consumer devices and services, along with mobile apps that make setup quick.
Key features
- AppletsTrigger-and-action automations that can be enabled in a few taps.
- Smart home supportWorks with many connected devices and voice assistants.
- Mobile appsUse phone location, notifications and widgets as triggers and actions.
- Filter codeAdd conditional logic with filter code on paid plans.
Best for
- Individuals automating personal apps and routines
- Smart home users connecting devices from different brands
- Beginners who want automation without learning a builder
Pricing
Freemium. Free plan with a limited number of applets; paid subscriptions unlock more applets, multi-step actions and faster execution.
| Plan | What you get |
|---|---|
| Free | A small number of applets with standard features. |
| Pro | More applets, multiple actions and faster polling. |
| Pro+ | Adds filter code, queries and higher limits for advanced users. |
Prices and plan limits change often. Check the official website for current pricing. Last reviewed Oct 3, 2026.
Pros & cons
Pros
- Very easy to set up, especially on mobile
- Broad smart home and consumer service coverage
- Useful free plan for light personal use
Cons
- Limited for business workflows and complex logic
- Free plan restrictions have tightened over time
- Some triggers poll rather than run instantly
IFTTT alternatives
-
Automation Freemium Visit
Zapier
No-code automation connecting thousands of apps with triggers, actions and AI steps.
-
Automation Freemium Visit
Make
Visual automation platform for building complex multi-app scenarios on a canvas.
-
Automation Open source Visit
n8n
Fair-code workflow automation with self-hosting, custom code and AI agent nodes.
Try IFTTT
Free plan with a limited number of applets; paid subscriptions unlock more applets, multi-step actions and faster execution.