Criteo Uplift & ITE

Advertising treatment-effect benchmarks and reproduction code for measuring incremental impact.

What the resource contains

  • CRITEO-UPLIFTv2 release reference
  • Individual treatment-effect data generation resources
  • Experiment notebooks for uplift-model comparisons

Potential uses

  • Compare uplift estimators
  • Study incremental advertising impact
  • Reproduce treatment-effect benchmarks

Access & formats

CSV / notebooks. External dependencies. Follow the project’s instructions on GitHub; some resources require external files, registration or approval.

License & reuse

The reviewed repository README does not specify a comprehensive dataset license. Review Criteo release conditions.

Important limitations

This is an adjacent advertising benchmark. External data availability was not tested, and observational prediction is not automatically causal evidence.

Source & attribution

criteo-research — original GitHub project ↗

Documentation reviewed 2026-09-24. Review scope and licensing notes. Suggest a correction.

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