Overview
Plausible Analytics is an independent, open-source web analytics product built in the EU. It uses a small script, does not set cookies and avoids collecting personal data, which simplifies privacy compliance for many sites.
Site owners use it as a simpler alternative to traditional analytics suites, with a single-page dashboard covering visitors, sources, pages, goals and campaigns. It is available as a hosted subscription or a self-hosted Community Edition.
Key features
- Single-page dashboardKey traffic metrics, sources, pages and locations on one screen.
- Cookie-free trackingNo cookies or persistent identifiers, designed with GDPR in mind.
- Goals and eventsTrack custom events, outbound links, file downloads and conversions.
- Lightweight scriptSmall tracking script with minimal impact on page load.
- Stats APIQuery aggregate data programmatically or share public dashboards.
Best for
- Blogs, documentation and marketing sites that need simple traffic metrics
- Organisations prioritising privacy and reduced cookie-consent requirements
- Developers who want an open-source analytics tool they can self-host
Pricing
Free trial. Hosted plans are billed by monthly pageview volume after a free trial; the Community Edition is free to self-host.
| Plan | What you get |
|---|---|
| Starter | Core analytics for a small number of sites. |
| Growth | More sites and team members. |
| Business | Adds features such as funnels, ecommerce revenue and longer data access. |
| Community Edition | Self-hosted open-source version without managed hosting. |
Prices and plan limits change often. Check the official website for current pricing. Last reviewed Oct 3, 2026.
Pros & cons
Pros
- Simple, fast dashboard that is easy to share
- Privacy-first design with no cookies
- Open source with a self-hosted option
Cons
- Far less depth than product analytics tools for user-level behaviour
- No permanent free hosted plan
- Self-hosted edition lacks some features of the hosted service
Plausible Analytics alternatives
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Try Plausible Analytics
Hosted plans are billed by monthly pageview volume after a free trial; the Community Edition is free to self-host.