Overview
Midjourney is an independent research lab and the AI image generation service of the same name. It originally ran entirely through Discord and now also offers a full web app for generating and organising images.
It is popular with designers, illustrators and marketers for concept art, mood boards and visual ideation. Users write text prompts, optionally add reference images, and refine results through variations and upscaling.
Key features
- Text-to-imageGenerates multiple image options from a single text prompt.
- Style and character referencesUse reference images to keep a consistent look or subject.
- Editing toolsVary, upscale, pan, zoom and edit regions of generated images.
- Web appCreate, browse and organise images in a browser as well as through Discord.
- Video generationAnimate images into short video clips.
Best for
- Designers and art directors producing concept art and mood boards
- Marketers who need distinctive visuals for campaigns
- Creators exploring visual styles quickly
Pricing
Paid. Subscription only, with tiers that differ in fast GPU time, concurrent jobs and private generation.
| Plan | What you get |
|---|---|
| Basic | Limited monthly fast generation time. |
| Standard | More fast time plus unlimited relaxed generations. |
| Pro | More fast time and a stealth mode for private generation. |
| Mega | Highest fast time allowance for heavy users. |
Prices and plan limits change often. Check the official website for current pricing. Last reviewed Oct 3, 2026.
Pros & cons
Pros
- Consistently strong aesthetic quality and stylistic range
- Large community and public gallery for inspiration
- Useful reference tools for consistent styles and characters
Cons
- No permanent free tier
- Images are public by default on lower plans
- Less precise control over text and exact layouts than design tools
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Try Midjourney
Subscription only, with tiers that differ in fast GPU time, concurrent jobs and private generation.