Overview
Klaviyo is a marketing automation platform focused on ecommerce. It combines a customer data platform with email, SMS and push messaging, pulling order and browsing data from stores such as Shopify and WooCommerce.
Online brands use it to send automated flows such as welcome series, abandoned cart and post-purchase messages, alongside segmented campaigns. Reporting ties messages back to attributed revenue.
Key features
- Ecommerce integrationsPrebuilt syncing of products, orders and events from major store platforms.
- Automated flowsTrigger messages from events such as cart abandonment or first purchase.
- SegmentationBuild audiences from behaviour, purchase history and predicted metrics.
- Email and SMSDesign and send campaigns across channels from one platform.
- Revenue reportingAttribute orders to campaigns and flows.
Best for
- Direct-to-consumer brands on Shopify or similar platforms
- Marketing teams running lifecycle email and SMS programmes
- Stores that want segmentation based on purchase behaviour
Pricing
Freemium. Free plan for small lists; paid plans scale with the number of active profiles and SMS volume.
| Plan | What you get |
|---|---|
| Free | Limited contacts and monthly email sends. |
| Priced by active profile count. | |
| Email and SMS | Adds SMS credits on top of email. |
Prices and plan limits change often. Check the official website for current pricing. Last reviewed Oct 3, 2026.
Pros & cons
Pros
- Deep integration with ecommerce store data
- Strong library of prebuilt automated flows
- Detailed segmentation and revenue attribution
Cons
- Costs rise steadily as list size grows
- Feature depth brings a learning curve for small teams
- Less suited to businesses outside ecommerce
Klaviyo alternatives
Try Klaviyo
Free plan for small lists; paid plans scale with the number of active profiles and SMS volume.